1-week free trial top sportsbook solution. The investor protects their stock positions. How To Be A Bookie; Bookie FAQ; Refer-A-Bookie; PPH Blog; Join Now Demo Login. The PPH industry continues to grow right along with. VOTED #1 PAY PER HEAD SERVICE IN THE INDUSTRY. Our features match or beat any competitor and our industry-leading feature, CryptoDeposits, will take your game to the next level. Thus, you need to consider which sportsbook software is the best pay-per-head site in the market. It’s the hottest trend in sports betting right now and if your pay per head doesn’t offer it; it may be time to look for a new service. com is a world-renowned pay per head service that has been in the industry since 2006. An important decision like this should not be left up to chance, so it makes perfect business sense to employ one of our. AcePerHead. Live Betting; Premier Casino & Racebook; Sportsbook Software; Premier. PayPerHead247 is a relatively new Pay-Per-Head (PPH) service, but they’ve quickly gained a reputation for offering a superior product than competitors. VOTED #1 PAY PER HEAD SERVICE IN THE INDUSTRY. net. Pay-per-head service enables you to provide great benefits for your players. With PayPerHead, premium means premium. Software Features & Tools; V. However, we encourage anyone interested in becoming a bookie to use one as. PPH Service has revolutionized the betting industry by changing how bettors wager and how PPH sportsbooks accept bets. PremierPerHead. 855-492-6007 Chat Now. Don’t overlook customer service, either. 855-492-6007 Chat Now. they are ready to take you by the hand and help you turn your operation into a real, world-class sportsbook that you and your players can be proud of. Choosing the right pph service provider, you can maximize what you have. Discover the finest and most legitimate Pay Per Head reviews you can trust with Bestpayperhead. The Weekly Or Monthly Price. And much more! Top pay per head services by Pay Per Head. net, you can get started for $9 per head. Pay Per Head is the only provider trusted to be featured by sports betting industry leaders like Don Best, EOG, TheSpread, and Gambling911. While many services charge flat rates, you’ll only pay for what you need when using pay per head. However, for the agent that has players. Find the Best Pay Per Head software. The pay per head service will take care of all the day-to-day operations of a sports betting business. How to get the most from pay per head free trials. So call one of the best pay-per-head services in the market now at 1-800-909-5193 and get set up immediately so you can start making money from booking action. Smart bookies will take advantage of these events and maximize profits until they are completed. Every year, a person discovers a new sport that gamblers can bet on. After taking in those factors, clients looking for the best sites for bookies need to focus on customer service. Ace Per Head is one of the top-rated services because we have the sharpest lines and most betting options compared to other sites. You will always be able to find a PPH service offering a cut-rate weekly per head fee, but you also have to remember that you get what you pay for. IDSCA has introduced to members of the sports betting community with the most forward-thinking bookie software on the market. net. P. We offer an all-inclusive, ready-to-use application. 00-11. Even if everything ran smooth and you did alright as far as your overall bottom line, you should always keep trying to move forward with a price per head. com Software gives you reliable, quality PPH service like no other Pay Per Head. Want to become a bookmaker? Start today with the best PPH sportsbook promo of 6 weeks free. At the highest level of 250 referred players or more you will earn $3 per player count. Power Pay Per Head is #1! VOTED #1 PAY PER HEAD SERVICE IN THE INDUSTRY. Those points are just the basics though. Live Betting; Premier Casino & Racebook; Sportsbook. Ethereum, for example, is the crypto money following the trail of the. A1 Pay Per Head Service. You’ll need to be able to contact a real. How To Be A Bookie; Bookie FAQ; Refer-A-Bookie; PPH Blog; Join Now Demo Login. Ace also has a 50% promotion for the first 5 weeks which allows agents to get a reduction in price to help them when they are just starting out on the service. And when they say “service,” that means they pay attention to you. Live Betting; Premier Casino &. Read moreWhat’s Premier Pay Per Head?One of the most important features of any Pay Per Head service is their customer service department. POWER PAY PER HEAD IS Trusted by Thousands of Bookies in the Gambling Business Today. Premier Per Head;Here is the best pay per head software providers in 2021. With one of our PPH service providers handling all the day-to-day business transactions for your bookmaking business, you will always receive more for less on the already low per head. You should check the quality of the betting lines offered by Pay Per Head providers in the reviews to know the weakness and strengths. 23 mark as of this writing. Real Bookies is a reliable pay per head service that provides local bookies a one-stop-shop for all their needs. Ace also has a 50% promotion for the first 5 weeks which allows agents to get a reduction in price to help them when they are just starting out on the service. RealBookies. It will also provide you with powerful tools that make your job much easier. Published on:A pay-per-head free trial is the best way to start your career as a bookie. Betting on sports is big business these days and while there are many independent sports bookmakers looking to get in on all the action, most if not all of the successful ones have aligned their business with a quality Pay Per Head service. Realbookies. Software Features & Tools; V. PPH providers are getting better at what they do, but one of the things that is a must-have now for bookies is live betting. Some of the most experienced sportsbook personnel are right here with us, ready to make your business thrive, They offer you a mobile friendly. Sports Betting Picks, Service Plays; Sports Betting Tips and Strategies; Sportsbook News – Who’s Pay’s Who’s Doesn’t. Here are the most common ways to book United First: Pay cash: United First tickets can be purchased when you book your flight. When you partner with a Pay Per Head service to handle the various administrative tasks that go into the day-to-day. In fact, the site excels at providing the best PPH services to bookies in America and those offshore. Find and apply for better jobs on Breakroom. Our Great PPH service providers have grown to become the No. The average hourly pay for Premier Ltd in Canada is C$21. We do have a lot of sportsbook pay per head reviews to help you discover the different features of each provider. Pay Per Head’s Call Center keeps you Connected, Anyone who is serious about running a successful sports bookmaking business understands the vital role that a Pay Per Head service plays in your day-to-day operations. Ace Per Head, the premier PPH software service, stands ready to give you a more cost-effective way to grow. The wrong choice when picking a Pay Per Head service can set your business back months, so that is why you should go with the best choice right out of the gate. 7PPH. The big online sportsbooks cannot fulfill this need, but an independent sports bookmaker can with the right Pay Per Head provider […]When it comes to top-notch PPH service providers, Power Pay Head Company stands out as one of the leading companies in the field. Bookies pay a low flat fee of $10 per head which results in keeping 100% of their winnings. Take Premier Per Head as an example. It is a must have for your pay per head solution. There are PPH services, however, that will charge $3 or $4 per head. Premier Per Head is a leader in the Sportsbook Pay Per Head. VOTED #1 PAY PER HEAD SERVICE IN THE INDUSTRY. TOP RATED PAY PER HEAD SERVICES AS LOW AS $3/HEAD. Premium Pay Per Head Service: Ace Per Head has been in the business for over 25 years, has become one of the largest pay-per-head providers in the industry, and. Home; Features. If you are looking to grow your business and successfully scale it to attract new clients, Power Pay Per Head will come in handy. Extensive Pay Per Head live betting offering. com Is Our Number 1 Rated Pay Per Head Site. our PPH service Providers have been helping independent bookmaking agents just like yourself grow their customer base. Some PPH services will use an outside source to handle this end of the business, but not with providers they have developed a world class call center that is staffed with online sports betting experts that know exactly what it takes to be successful as a. Here are 12 factors to look for in the pay per head service. They have worked extremely hard over the past 15 years to become the best service providers in the Price Per Head industry and each and every day of the. Did you know the best way to become a bookie and protect your privacy is to use a pay per head solution? This sounds too good, but it's true. Move your lines based on action, take off certain moneylines, or take games off the board completely. Hundreds of betting options available along with a virtual and live betting casino along included in one price. Our service providers have been providing this necessary edge for the past 15 years as the best Pay Per Head provider in the sports betting industry. A pay per head platform is functional. Power Pay Per Head bookie software offers 100+. If you are the type of bookmaking agent that believes all PPH online bookie services are the same, then you owe it to yourself […]While every PPH service provider is unique in several ways, Ace Pay Per Head and Power Pay Per Head have many similarities. There are several reasons you want to become a pay per head (PPH) sportsbook. At PPHSportsbook. If you have 10 active players, you pay $100 for the week. Before choosing a pay per head service, it’s crucial to evaluate prices as some charge more than others. Find Salaries by Job Title at Premier Service. Home; Features. This starts with an internal operating system. New bookies can maximize prop betting profits with pay per head services. Naturally, this manifests itself in Their pay per head customer service department, which deals with agents on an individual basis. While you may not be aware of it, customer service plays a pivotal role in the success of your business. From running a sports betting service to horse racing bets, casino games, poker, and esports; you can earn as much as you want. One of the best aspects of college basketball is the sheer amount of betting opportunities it provides from early November right through the month of March. Call: (833) 444-6344. Pay Per Head Software Solutions As a sports bookmaking agent, the main concern that you have with your Pay Per Head service is how well they can manage your customer’s accounts. com. This service allows you to offer sports betting services, casino gaming, and horse racing betting without the need to create individual websites for each. Sports Per Head has been in the sports betting industry since 1997. They offer their 24/7 pay per head services for $15, making sure you won’t have to set and move lines, take wagers over the phone, grade those wagers and keep track of your player’s figure. While this type of betting might not appeal to your entire customer base as an independent sports. The standard pay per head bookie fee is $10 per active player weekly. Pay per head is a service offered to bookies to run their betting services. Call: (800) 909-5193 Chat Now (516) 817-5967. Call: (800) 909-5193 Chat Now (516) 817-5967. com. For a low, weekly price per head fee that you pay for just your active betting customers, They can provide everything you need to be successful as a private bookie. com. their long-term success is directly tied to yours so can always rest easy that we will provide. 855-492-6007. com blog section. Contact us at (866) 225-5437 and let’s get the ball rolling. So if you are looking to be a bookie and to offer your players the most advanced pay per head service website in the market then give Ace Per Head a call today at 1-800-909-5193. After all, online sports betting is gaining so much popularity, it makes perfect sense to run your bookie business online. sports betting. That way, you can run your betting services without spending thousands of dollars and keep most of your profits. Written by: Payton . 855-492-6007; Chat Now. PPH Reviews stands out another pay per head company, the Realbookies. 12 per hour. This has led to magnificent improvement in the Power Pay Per Head software. PayPerHead. Price Per Head, The sports betting business continues to be one of the fastest growing industries out there given how the popularity of betting on sports continues to grow year after year. Starting a Betting Business With Top Pay Per Head Service. The Pay Per Head industry is customer driven and over the past 14 years they have committed both a substantial amount of time and money to training and developing a call center staff that. the Pay Per Head Industry Given the premier service, sharp lines, and affordability, Ace Per Head is the perfect option for those bookies looking for a pay per head service. The best pay per head sportsbook should have live and digital offerings. How it Works. The market for pay-per-head (PPH) service providers has experienced a notable surge in recent times. However, it is highly probable that you will be leaving quite a bit of money on the table if you do opt to go it alone. By partnering with a Pay Per Head service, bookies can enjoy lower operating costs. 855-492-6007 Chat Now. One of the best PPH review sites is Premier Per Head. The Ace Per head price of $10 per player is only charged if the player has a graded wager for that week, and the player can make 1 or 1000 bets that week and the price is still just as low as $3 for that player. The independent bookmaking agents at All of our great PPH service providers are still probably adding-up the. However, Power Pay Per Head looks like a comprehensive package with features that will make running your bookie fun and help you make money. Power Pay Per Head has. For the past 15 years, our trusted providers have work extremely hard to become the leader in the PPH service industry and one of the main. The majority of the time, the leader of the political party with the most elected Members of Legislative Assembly (MLAs) in the. For one low weekly fee for each active betting customer you work with, you receive: A desktop and mobile business. Ultimately, that is the No. The Way to Know About the Pay Per Head Industry Given the premier service, sharp lines, and affordability, Ace Per Head is the perfect option for those bookies looking for a pay per head service. VOTED #1 PAY PER HEAD SERVICE IN THE INDUSTRY 855-492-6007It is not impossible to operate as an independent sports bookmaker without the help of a Pay Per Head service, especially if you have a small customer base. 1 Pay Per Head service when it comes to sportsbook software solutions in the online gambling industry and for the past 15 years they have been helping independent agents just like yourself manage your own sportsbook with a high level of success. It’s the hottest trend in sports betting right now and if your pay per head doesn’t offer it; it may be time to look for a new service. It will also provide you with powerful tools that make your job much easier. if you do decide to increase profit via pay per head services, AcePerHead. For the past 15 years, All of our PPH service providers have worked side by side with private bookies just like yourself and they have grown to become the best Pay Per Head providers in the sports betting industry today for sportsbook management solutions that do move the dial and put more money in your pocket. They have PPH reviews from all of the best services and they. The best in the industry will offer customers things like easy deposit and withdrawal methods, multi-language features, a 24/7 customer service call center, and even more. As a pay per head agent, you need to a sportsbook solution that will give you the knowledge and warning signs to look out for. These include everything from the “classic” three-reel slots that most resemble the famed “one-armed bandits” that have been well known in gambling lore, also, there are other kinds of slot games available, including superior five-reel games that provide for a lot of pay lines that can be enabled by the. 3. There are thousands of pay-per-head sportsbook providers. Get Bonus Read Review. These bets don’t necessarily determine the outcome of an event. This is a spirit of service that is not like others in Their field. The top-rated pay per head sites in today’s marketplace have made the necessary investment into both the products and services offered. Fortunately, that could be the easiest part of the start-up process when you partner with one of Pay Per Head Providers. com blog section. This information is then used to calculate profits, for example. Our platform enables you to make the most money for your sportsbook in 2023. VOTED #1 PAY PER HEAD SERVICE IN THE INDUSTRY. You have to fill out your name and email, which we will use to create your login information for your demo account. This is why we have our list of the Top 10 Sportsbook Pay Per Head of 2022. Pay per head services are a type of software that bookies and agents use to manage their sports betting operations. Central to the narrative is the company’s unwavering commitment to user safety, quality experiences. Payment Options. And when they say “service,” that means they pay attention to you. The customer service is worth its weight in gold. com Software gives you reliable, quality PPH service like no other Pay Per Head. Home; Features. Premier League Matchday 2 Review - Sharps Cash OVER Bets. Published on: Oct/02/2015 . However, only a few bookies know how to. 855-492-6007 Chat Now. Host Pay Per Head Service Is Ranked #1 With Bookmakers For Good Reason. Honesty is the Best Policy All PPH services are not created equal with many of them springing up overnight to try and take […] Free Pay Per Head Trial – Premier Per Head. The pay per head model allows you to access a comprehensive betting platform, sportsbook software, and bookmaking tools at a fixed fee per active player. Voted #1 Pay Per Head Software for 2022 & 2023. Introduction In the evolving world of sports gambling, bookies seek efficient and reliable tools to modernize their ongoing operations and increase profitability. Pay per head sites let bookmakers view bets as they come in. 855-492-6007 Chat Now. PPH Software for Sportbooks. Live table games and friendly dealers make our live casino a must-visit for any casino player. Staying on top of the action becomes much easier. Premier Per Head. The best free pay per head service is now even better. Beginners Guide How to Switch Sportsbook Casino Racebook. Your Pay Per Head site is there to make life easier for you not harder and if you find yourself stressed out due to restrictive payment terms or hidden costs and fees, it is time to join one of our great providers that. Move your own Pay Per Head lines, and change your offering, At any of our great PPH service providers, agents have the ability to change their board however they like, at no extra price per head. We offer an all-inclusive, ready-to-use application. For the agent that has players that bet $50 a game, $300 to $500 would be a good starting place. Bookiemarket is a trusted software that lets you create and operate your own fantasy sportsbook for free. As a result, there are more pay per head software services in the market as well. Here is everything you need to know about the site, its product, and its services. Yet, finding the best provider is challenging, especially when you do not know what to look for. Success in any business venture begins with solid preparation and it continues with the smooth day-to-day operation of all the moving parts. It offers multiple services and features which results in a reduction in overhead costs that then allows the bookies to spend more time and money focusing on other aspects of their business. Our PPH service providers have been doing just that for bookmaking agents for close to 15 years and there is a. Premier Per Head has been a. I. Live Betting; Premier Casino & Racebook; Sportsbook Software; Premier Props;. Round-the-Clock Assistance. Premier Live Betting. The entire website is dedicated to the bookie industry. British Columbia has had 36 individuals serve as premier since joining Confederation, of which 14 individuals had no party affiliation, three were Conservatives, eight were Liberals, four were Socreds, and seven were New Democrats. Written by: Guest . Here are four reasons why: 1. Live Betting; Premier Casino & Racebook; Sportsbook Software; Premier Props; Learn. Blog. Up To. Fortunately, there are many PPH service providers in the market. - Page 51. This makes them a popular option for bookies who want to start small, or those who do not want to spend so much to earn well. Using bookie software and getting involved with pay-per-head is an excellent way to jump-start your business. Pelican PPH – 3 Weeks FREE. I. Here are nine things to consider when choosing a PPH site. A pay per head site will also limit your legal exposure as well. Need help? Click to chat | Backup: (800) 640-5088 . While you can get free live wagering options from Power Pay Per Head, Ace charges an extra $5 per player. Maximize your player engagement with our top-level platform. 9/6/2017 0 Comments Are you ready to start your pay per head bookie software business? Before you started your bookie business, there were bookies who started from the scratch and before long, they were. The first thing that an independent bookmaking agent needs to gauge when evaluating their success over the past football season is their satisfaction level with their current Pay Per Head Sportsbook provider. Our mission is to provide bookies with the tools they need to run their betting business and offer players an unlimited amount of options. com blog section. The software is also integrated with a premier casino. Pay-per-head service enables you to provide great benefits for your players. The gambling industry has a lot of ways for top pay per head bookies to get money. Rated the 2019 Best Sportsbook Pay Per. When You Should Use Pay Per Head. by Zack Sunday April 15, 2020 6:14 pm. Our pay per head service beats other bookie software suppliers. com now to see the best up-to-date Premier Per Head content for Costa Rica and also check out these interesting facts you probably never knew about premierperhead. Last on this list is ModernBookie. the Pay Per Head Industry Given the premier service, sharp lines, and affordability, Ace Per Head is the perfect option for those bookies looking for a pay per head service. Building a betting base happens quickly with the right services. Best Pay Per Head PPH Service Sportsbooks Solutions The big online sportsbooks in this industry have done a good job at marketing themselves to the masses, but today’s sophisticated sports bettor is looking for the personalized service and attention to detail that an independent bookmaking agent can bring to the table. The bitcoin reached a mindblowing ascent to its $15,009. It’s the hottest trend in sports betting right now and if your pay per head doesn’t offer it; it may be time to look for a new service. Software Features & Tools; V. Experience as a Pay Per Head Provider. The biggest. Experienced and Proficient. Getting tied down with these types of tasks only weakens your ability to spend your time growing your customer base to help. PremierPerHead. A PPH service handles most of the administrative end of the business by processing the numerous day-to-day transactions that are a part of the sports bookmaking […] As the best sportsbook software, Power Pay Per Head has numerous sports betting markets. The college basketball season ushers-in one of the busiest times of the year for independent sports bookmakers and to make the most of this betting opportunity you need to be aligned with the best Pay Per Head service in the sports betting industry today. Our dedicated 24/7 team ensures continuous event grading. These extras are what help save the modern bookie so much time. Software Features & Tools; V. 2022 Pay Per Head Explainer. We have done the work for you. Some of the benefits of using a price per head service like BossAction for sports bookie are: Ability to offer a much larger menu of betting options on a daily basis, including those things that. Reviews Of the Best Pay Head Bookie Software Providers in 2023 Staying ahead is crucial for agents and bookies, especially nowadays. If you are considering starting an online sportsbook or online casino then the best option for you to get started is by using a service that is known as Pay Per Head. Whether you. Published on: Sep/29/2015. the Pay Per Head Industry Given the premier service, sharp lines, and affordability, Ace Per Head is the perfect option for those bookies looking for a pay per head service. Use this guide to acquaint yourself with what entails a pay per head service and product. Moreover, having a comprehensive package maximizes your opportunity to earn more. – All reputable bookie software firms offer pay per head free trials. 1. This makes them a popular option for bookies who want to start small, or those who do not want to spend so much to earn well. As an independent sport bookmaker, choosing the right Pay Per Head service to handle the administrative side of the business can often times mean the difference between long-term success verse a failed business venture. Software Features & Tools; V. The average BC Public Service salary ranges from approximately $50,194 per year for Human Resources Assistant to $106,826 per year for Unit Director. the Pay Per Head Industry Given the premier service, sharp lines, and affordability, Ace Per Head is the perfect option for those bookies looking for a pay per head service. When a bookie makes the same bet in their layoff account as a player, they’re protecting juice, or bookie fees. The software is user-friendly and very easy to use. 5. The operator has invented every feature and tool to help bookies make. PPH providers are getting better at what they do, but one of the things that is a must-have now for bookies is live betting. A1 PPH – Basic Bookie Software $7 per head or LESS. 2 Salaries (for 2 job titles) • Updated Mar 25, 2021. Demo. Written by: Guest . It will also provide you with powerful tools that make your job much easier. The choice is yours. If you are an independent sports bookmaker that is serious about maximizing the value you receive from your Pay Per Head provider, then you own it to yourself to check-out everything that our Pay Per Head providers have to offer. As an independent bookmaking agent, your ability to separate yourself from the big online sportsbooks in the sports betting industry hinges on your ability to provide your entire customer base with a higher level of personal care and. As an agent, you want to. Before choosing a pay per head service, it’s crucial to evaluate prices as some charge more than others. According to pay per head bookie software reports, the hosts scored another goal two minutes after the first. 855-492-6007; Chat Now. Working with a premium Pay Per Head provider is essential for bookmakers and bettors who want to receive top-notch service. Fortunately there are pay Per Head service providers that knows how to handle the administrative side of things so the bulk of your time can be spent building and growing your business into a long-term success. Home; Features. Premium Pay Per Head Services for less than $10. That’s a bargain! Pay Per Head Service is a cloud-based software that handles all the technical aspects. EMAIL. PPH providers, like Power Pay Per Head, offer comprehensive bookmaking software and other essential tools to bookies, allowing them to offer their betting services to customers seamlessly. All that's left is speaking to our staff to pick the right PPH service for you. You’ll need to be able to contact a real. This may sound like a lot, but it’s a really small percentage of your earnings- players commonly place bets of around $100, so you’ll have made about $20,000. Both business-grade bookies and casual bookmakers have spoken to the ease of use and reliability of the IDSCA pay per head bookie software platform. It’s the perfect way to stay ahead of the competition. Premier Inn pay per hour Legal minimum wage 16-17: £8. Call us at (866) 225-5437 to book a free trial. Features. No other bookie software provider comes close. A pay per head service like BossAction allows private bookies to give their players access to a fully equipped online sportsbook, casino and racebook. this PPH providers they have always prided themselves with offering the best in customer service through a highly trained in-house staff that comes from an online sports gambling background. Get a premier pay-per-head service with Pelican PPH! Get your very own online pay-per-head sportsbook operation with the help of our pay-per-head industry experts . 855-492-6007;. Even the most basic Pay Per Head service can process your daily transactions, but what you really need to succeed in the sports bookmaking business is a service that can completely level the. Premier. If you were to inquire as to the five principle things you, as the bookmaker/agent, should be looking for when investigating a pay per head service, you would probably boil it down to these: 1) Strength of the Personnel – You absolutely need people with experience in the PPH business to guide you. Commissions per referred player to the plan starting at $2. Per Head – NEW Dynamic Wagering Interface. For the past 15 years, their state-of-the-art sports betting software has been bringing agents the sportsbook management solutions they need to compete in a. - Page 59. Read reviews of pay per head providers and compare Pay Per Head rates, also PPH services that offer FREE trials at Premier Per Head!Pay per Head services like our great providers are the best tool and ally that you will find in the market these days. Most services use a pricing tier that will lower your rate as your active client count increases. Leave a Reply Cancel reply. After the first month, customers will pay $25/mo. If you are serious about building and growing an independent sports bookmaking business, then you need a Pay Per Head service that is serious about your long-term success as well. RealBookies. Software Features & Tools; V. Bet, review odds, or seek support anytime. VOTED #1 PAY PER HEAD SERVICE IN THE INDUSTRY. Our premier live dealer casino offers the live action your players crave. This was a huge achievement considering most other pay per head sites only offer sports betting platforms. 1-week free trial top sportsbook solution. com blog section. At Power Pay Per Head, we provide several weeks of a free trial period to allow bookies to test our software and services. In addition to providing a superior level of service Host's customer support team is comprised of an all English speaking staff with decades of experience in sportsbooks, horse racing and casinos. There is a lot of money circulating in the betting industry. Real Bookies. PremierPerHead. As an independent sports bookmaker trying to successfully compete in a tough business environment, you need a Pay Per Head service that has the right tools to help you grow and build your business into a long-term, profitable venture. The pay-per-head model of paying a weekly fee for each active client is the gold standard of the industry.