You can also access documentation for product and user administration, implementation, and all the features supported in. 2-1000+ users. Click the top cell of the desired metric to represent the treemap. Watch video. It makes hard things easy. Adobe Analytics is relied on by 85%+ of the top 100 retailers in the U. [5] Applies to Adobe Experience Manager (AEM) only. Types of data processing The data processing steps which are performed for Adobe Analytics and Customer Journey Analytics and the timing of those steps varies from feature. S. For the frontend part, which enables the actual data collection, all we have to do is enable this checkbox in the Adobe Analytics Extension in Launch: Activating Adobe Analytics Activity Map in. Identify uses for Adobe Launch. Take advantage of machine learning and AI to discover deep insights and uncover hidden opportunities. To efficiently send clickstream data from Adobe Analytics to Snowflake, use Adobe Experience Platform (AEP). Review this page with your site development team to make sure. Recognition. internal search), not just marketing campaigns. Not just canned reports. The software also allows companies to design and orchestrate targeted and personalized campaigns from direct mail, e-mail,. However, you can use enterprise-level tag management tools such as Tealium and Ensighten, but again it’s really difficult and more. It also enables you to see lift & confidence for up to 3 success metrics. In this case, you would then use the “Inverse J-shaped” attribution model to test this hypothesis. Use these tutorials to learn the features of Analytics and reap the benefits for your business. If you use. Eric Matisoff is the Principal Evangelist for Analytics & Platform at Adobe with 10+ years of digital experience working with data and visualizations. For AEM Assets Insights configuration you need the following credentials. Unearth the reasons behind it. Omniture, Adobe Sitecatalyst o como se conoce hoy día Adobe Analytics, es una herramienta de medición de tráfico y comportamiento de usuarios en tiempo real. Understand how to add several types of touch points and how to create and use segments in this component. Adobe today released its first set of online shopping data for the 2022 holiday season. Adobe Analytics Visitor / Google Analytics User: Definition: While multiple hits make up a session/visit, multiple sessions/visits make up a visitor/user. The Adobe Experience Cloud Advertising Services (Audience Manager and Ad Cloud) enable our business customers to personalize and improve the performance of their digital properties and marketing messages. Get the most out of Adobe Analytics. The Adobe Analytics interface allows for quick and easy access to web data. A first admin is the starting point in enabling the rest of the organization to use each Experience Cloud. Then, we’ll help you with advanced tools like cross-channel analysis, predictive intelligence. Analytics that give you actionable insights. 6 billion on Thanksgiving Day, when most of the major stores like Macy's and Kohl's closed and shoppers focused on online shopping, according to Adobe Analytics, which tracks online spending. This Adobe-Analytics Tutorial is intended for novices and experts hoping to dominate Adobe Analytics fundamentals. You can use the SDK to import libraries, register extensions, and load the tag configuration. * rely upon to deliver, measure and personalize shopping experiences online. Integration with Other ToolsAdobe Analytics data reveals record holiday season spending – Cyber Week drove $35. Using Report Builder to learn the Adobe Analytics API; Using Postman to Make Adobe Analytics 2. Omniture is an online marketing and web analytics business unit in Orem, Utah. For example, first touch or last touch. Adobe is redefining the product analytics category by unifying customer journey insights across marketing and product teams. 5. Check the Permissions. 916. We know digital. But being able to track them over time and to compare them with other, similar customers gives you the ability to make better long-term decisions. To access your account, enter your company, username. Adobe Product Analytics offers sophisticated insights with simple workflows to help analysts, marketing. Shared Secret (can be obtained from Adobe Analytics > Admin > Company Settings > Web Service ). Leads development efforts. Adobe Analytics stores customer data for lifetime whereas cookies for 15 years. Welcome to the Adobe Analytics documentation home page. Adobe Report Builder is an add-in for Microsoft Excel. The app is intended to lend execs and business users within your company, anytime, anywhere access to insights from Adobe Analytics. Introduction to Adobe Analytics. This will give us some new dimensions and metrics in Analysis Workspace (more on that below). Shift+click the last cell of that same metric column to highlight the column blue. Located in Chennai,. Nate Smith, Adobe’s director of product marketing for Adobe Analytics, noted over the course of the last few years businesses accelerated their development work and investment into digital products. Products and Services. Under the Extension drop-down list, select Core. The Adobe Analytics product team shares quick tips, tutorials and more for the very latest innovations in Adobe Analytics and Customer Journey Analytics. Customer Journey Analytics is Adobe’s next-generation Analytics solution that lets you use the power of Analysis Workspace with data from Adobe Experience Platform. Adobe Analytics pricing and packaging. It helps businesses understand and evaluate customer behavior, online shopping trends, sales performance, and ROI. It allows you to capture data from almost every device connected to the web to extract insights. It is also quicker and easier than other tools. The explanation is something specific to Adobe Analytics: Technically, every Hit occurs within a Visit, so a Visit exists for every Hit. Follow these steps to connect your Adobe Analytics and Adobe Analytics 2. It lets you build customized requests from Adobe Analytics data, which you can insert into your Excel worksheets. Add a visualization in any of the ways described in the “Add visualizations to a panel” section in Visualizations overview. Our Adobe Analytics device-mode destination code is open. In the context of the larger Experience Cloud Architecture, Adobe Analytics plays an essential role in delivering on the data-driven experience promise. Was this page helpful? Yes. What consumers bought: During the two-day event, online sales were driven by categories including appliances (45 percent), housekeeping supplies (28 percent), and electronics (18 percent). Google also offers paid Analytics 360 with more features, which remains less expensive than Adobe Analytics. Adobe Analytics, along with Adobe Target, is used widely throughout the organisation for web performance tracking to understand the overall ecommerce performance. Adobe Analytics is a digital analytics solution that is often compared to Google Analytics, even though it is used more often in a large corporate context due to its advanced features and great power. toll (+1) 408. View again. Real-world skills. Adobe Analytics lets you mix, match and analyse data from any digital point in the customer journey. User. Take your chance and try the connector now as it is free for 30 days. Defining your internal site search business requirements; Implement internal search variables using AppMeasurement; Implement internal search variables using Web SDK;. Adobe Analytics is a digital analytics solution that is often compared to Google Analytics, even though it is used more often in a large corporate context due to its advanced features and. js, with Analytics. . A data layer is a framework of JavaScript objects that developers add to digital web pages. The figure shatters previous records, and. Adobe Product Analytics enables product teams to self-serve data and insights about their product experience through guided analysis workflows built on cross-channel data of Customer Journey Analytics. Consumers spent $63. 4 out of 10. Analysis Workspace provides flexible tables wi. Enables external link tracking. Analytics also comes with a powerful set of tools, including Reports & Analytics, Analysis Workspace, Report Builder, and Ad Hoc Analysis. The new rules have a. Learn how Adobe Analytics can help you collect, measure, explore, understand, predict, and act on your data and insights. Companies use them to get deeper insights from various data generated by the business processes. Contact Adobe Customer Care if you would like more information on. 8 billion online in the US, Adobe Analytics reported, offering a positive sign for retailers facing lackluster sales forecasts. Adobe Analytics report template for Adaptive Forms – Forms as a Cloud Service now provides an Adobe Analytics report OOTB. See how Adobe Analytics compares Custom built analytics packages to take your data and insights one step further. With GA4, since everything is considered an “event”, the data is more accurate, is collected more consistently and can have additional data, called parameters, associated with each event, like purchase value or customer type. Contribution Analysis. The app allows users mobile access to intuitive scorecards. Blend Adobe Analytics data with PPC, social, email and other data. In Adobe's Bot help article - Bot Rules - it states that bot rules "remove traffic that is generated by known spiders and bots from your report suite" Given this statement, there is not any Bot data to assign to an eVar or prop. Watch video. Some of them are: #1. Select Select location. Navigate to Workspace and load Test Project. Counting visits with Adobe Analytics Another standard metric in the web analytics world is the visits metric, also known as the sessions metric in Google Analytics. 497. Classification Rule Builder is a great feature of Adobe Analytics. Go to Components > Segments, then click + Add. Take your chance and try the connector now as it is free for 30 days. It features a project manager home page, an updated reports menu, modernized reports, and a learning section to help you with getting started more. For information about the solution, see Adobe Analytics. Adobe Analytics Certification Overview. Deciding which tool is right for you in the battle of Adobe Analytics vs Google Analytics 4, ultimately boils down to your analytics maturity. Adobe Community Advisor, User Group Leader For APAC, and Adobe Certification Portal Ambassador for Adobe. Adobe Analytics dashboards is a mobile app that allows users anytime, anywhere access to insights from Adobe Analytics. Find customer insights to segment and action against, using the strong data collection capabilities of Adobe Analytics, coupled with AI and machine learning. Blend Adobe Analytics data with PPC, social, email and other data. Create an attribution panel. Today, data drives every business decision. Select Architect tab and start your ‘On. Used to work (for analytics debugging). To learn about Adobe Analytics basics, check out the Intro to Adobe Analytics - Skill Builder Webinar video below. 1. Adobe Analytics is a robust data analysis platform that collects data from multi-channel digital experiences that support the customer journey and provides tools for analyzing the data. Once known as Omniture SiteCatalyst, Adobe Analytics is a robust web and app analytics tool used mostly by large organizations who prefer a more customized solution than what Google Analytics provides. However, there is often a business need for automation, more detailed analysis, or the integration of numerous data sources. 4% year-over-year increase. Player Events. For Customer Journey Analytics, having. Adobe and its partners continue to take advantage of Adobe Analytics to create the essential integration between creatives, content, and data. The. It lets you build customized requests from Adobe Analytics Data, which you can insert into your Excel worksheets. Tag management systems, including Experience Platform Tags) are the intermediaries that read the data layer, map the values to variables, and send that data to digital experience. 7 hours ago · This weekend, Adobe expects consumers to spend $4. With in-depth analysis, versatile reporting and predictive intelligence, you get the insightful foundation you need to build better customer experiences. Adobe Analytics is a potent tool for gathering and analyzing data from your website, social media channels and marketing campaigns. Low-traffic thresholds are not visible in the Analytics UI. First Time Visits is an out-of-box segment that Adobe Analytics offers. Understand different types of dimensions and parameters existing in Adobe Analytics (evars, props, and events) Determine how to export data from Adobe Analytics; Readiness questionnaire. 0 API Requests; Analysis Use Cases. Online sales Black Friday jumped 23. Adobe Analytics Cloud is a leading analytics and measurement tool that guides you beyond data to insights you can act on. This is a popular analytical tool and belongs to the Adobe Experience Cloud. With global brands adopting Adobe Analytics, Adobe also introduced a new. Because we make it easy to collect and integrate data from virtually any channel and we prioritize artificial intelligence, machine learning. Victoria has 10+ years in consulting helping clients get the most out of their analytics programs by providing training, insight-ready reporting and dashboards, deep. Sign in with your company, username and password. toll-free: 800. Adobe Customer Journey Analytics. Preparing your Adobe Analytics data for a seamless move to Customer Journey Analytics is critical to data integrity and reporting consistency. The reports and. 7 billion from Nov. Google AdWords ID: This is your ID with Google. This video provides an overview of Analysis Workspace, Adobe's premier data visualization and analysis engine. Discover how Product Analytics can help you. Adobe Analytics for Streaming Media Entitlement. There, your analytics data can be used to build and enrich segments together with other first, second, or third-party data sources. User. Before any users can be assigned roles in Adobe Analytics, a user must be assigned as a first admin in Experience Cloud. Adobe Analytics - Live Stream Add-on includes Live Stream triggers, Live Stream dashboards, and Live Stream data features. This enterprise-level suite comprises products that enable you to apply detailed segmentation and real-time analytics for your site. Create an Adobe Console API Project. Adobe Analytics enhances attribution by letting you: Define attribution beyond paid media: Any dimension, metric, channel or event can be applied to models (e. They make it possible for you to collect data, which become the insights you need. Here, we’ll walk you through basics like Analysis Workspace, Report Builder, and admin permissions. Compare all levels of Analytics. Perhaps the most critical component of understanding a customer journey is knowing who the customer is at each step. Analytics Company name. Watch video. The default data retention policy for Adobe Analytics is 25 months. Adobe Digital Price Index. Microsoft Power BI is a visualization and data discovery tool from Microsoft. It lets you use panels, tables, visualizations, and other components to bring data to life, curate a dataset, share and schedule projects, among other capabilities. “Strong consumer spending online continues to be driven by net-new demand and not higher prices. You can typically expect to see complete data in reports 2 hours after data is collected. 0335Adobe Analytics is a web analytics software that provides businesses with actionable insights through in-depth analysis, versatile reporting, and predictive intelligence. Select Select location. Not just canned reports. The continued impact of the Omniture acquisition and the growing role of Adobe Analytics across the Adobe Experience Cloud will play a major role as the industry looks to the future of Adobe. The Analytics for Target (A4T) panel lets you analyze your Adobe Target activities and experiences in Analysis Workspace. Next Generation Adobe Education Exchange Program Provides Adobe Analytics and Course Curriculum to Colleges and Universities Worldwide for Free Adobe (Nasdaq:ADBE) today announced the Adobe Analytics curriculum for education, a global program that supports the future workforce with in-demand data science skills. Powered by Adobe Analytics, Adobe provides a comprehensive view into U. Adobe Analytics is a leader in the Forrester 2022 Digital Intelligence Platform wave with a perfect 5. Activity Map lets you set up different views to visually identify the acceleration of customer activity, quantify marketing initiatives, and. And Black Friday will see $9. Introducing 21 must-see sessions - the Best of Adobe Summit On Demand. 2 billion online during the first 20 days in November, showing a strong start to the holiday season, according to Adobe ADBE +1. S. Under the Data Element Type drop-down list, select JavaScript Variable. The article goes on to say that the data shown in. With in-depth analysis, versatile reporting and predictive intelligence, you get the insightful foundation you need to build better customer experiences. The several Adobe Analytics features are divided into four main categories that help a company to make data-driven decisions effectively. This content is. Created for: Beginner. online holiday sales to hit $209. Adobe Analytics lets you mix, match and analyse data from any digital point in the customer journey. Select Online Services from the categories on the left, select Adobe Analytics, and then select Connect. Compare different levels of Adobe Analytics packages and pricing. Adobe Analytics uses cross-account authentication to upload files from Adobe Analytics to the specified location in your Amazon S3 instance. 0 in web analytics and mobile app analytics. Adobe Analytics learning resources. Adobe Analytics For Dummies. Account ID: 87933855. toll-free: 800. Streaming data collection offers up-to-the-minute customer views and behaviors. Or. Report Building. The reports in Google Analytics do not allow drag and drop options. Report on Adobe Analytics data. With in-depth analysis, versatile reporting, and predictive intelligence, you get the insightful foundation you need to build better customer experiences. Adobe Analytics is a leader in the Forrester 2022 Digital Intelligence Platform wave with a perfect 5. Analytics tutorials. The benefits of Adobe Analytics for Streaming Media include real-time monitoring, detailed analysis, actionable insights, monetization opportunities, and more. g. License Metric. Adobe is proud to partner with universities and institutions to ensure students enter the workforce with the in-demand skills businesses need in today’s digital, customer-experience economy. Set up a mobile property; 6Data from any channel — online and offline. You can apply up to 10 inclusion segments and up to 3. Adobe offers a wide range of online certification programs designed to take your career to the next level. ADOBE ANALYTICS. An Adobe Analytics Developer needs to tag an existing native iOS app with Adobe Analytics. Explore the transformative journey of migrating to Adobe Customer Journey Analytics (CJA) with expert insights. With in-depth analysis, versatile reporting, and predictive intelligence, you get the insightful foundation you need to build better customer experiences. Components include: Dimensions: Reference for dimensions usable in Adobe Analytics. Some capabilities in the Adobe Experience Cloud come with an innate amount of latency on top of standard processing time. Adobe Analytics lets you mix, match and analyse data from any digital point in the customer journey. 0 API Requests; Analysis Use Cases. With the predictive capabilities in Adobe Analytics, you can use your data better. That’s why we’re a Leader in The Forrester Wave™: Web Analytics, 2017. Adobe Analytics has evolved beyond simple metrics to use machine learning, artificial intelligence and other modern data analysis to become the industry’s leading web analytics technology — delivering more accurate customer insights, faster than ever. See Implement Adobe Analytics using the Adobe Experience Platform Mobile SDK for more information. Adobe Analytics learning resources. 5% compared with a. Adobe Analytics & Adobe Analytics 2. Adobe Omniture asserts that its tag management system offers superior data accuracy, whereas Google Analytics highlights its ability to handle high volumes of data and provide real-time reporting. 6 billion in online sales during the Thanksgiving holiday on Thursday, marking a 5. Connect Adobe Analytics to incompatible tools such as Google Data. The pricing model, which is based on usage and the number of features needed is prohibitive for organisations with limited budgets. Real analysis. From understanding channel activity to gathering real-time customer insights and opportunities,. Ecommerce analytics is critical to unearthing and interpreting data, which helps inform. In this Adobe Analytics course, you will gain in-depth knowledge of the areas such as fundamentals of adobe analytics, campaign tracking, conversions, metrics, variables, report suites, analysis, segmentation, and a lot more through real-time projects. According to Adobe Analytics, sales were up by 7. The analysis covers over one trillion visits to US retail sites, 100 million SKUs, and 18 product categories — more than any other technology company or research organization. Activity Map is an Adobe Analytics application that is designed to rank link activity using visual overlays and provide a dashboard of real-time analytics to monitor audience engagement of your web pages. Sources: Sources are always the same. The new rules have a broad. Adobe Analytics Ultimate. Customer ID: Adobe’s customer account ID with Google. The landing page for Adobe Analytics brings together both Analysis Workspace and Reports & Analytics in a single interface and access point under the Workspace umbrella. Customer journey analytics from Adobe Analytics provides BI and data science teams the tools necessary for the stitching and analysis of cross-channel data. Appendix for running on a server. Aplicar una demostración. With our leading audience management and analytics tools, businesses worldwide are finding that greater than 200% ROI is within reach. Using Report Builder to learn the Adobe Analytics API; Using Postman to Make Adobe Analytics 2. Once you have the AEM Forms add-on package and an Adobe Analytics account, integrate Adobe Analytics account with AEM Forms and enable tracking on your forms or documents as described in Configure. This policy applies to the data itself, which means that it affects all Analytics reporting capabilities (Analysis Workspace, reporting API, etc). Adobe Analytics analyzes 1 trillion+ visits to retail websites in the U. The debugger is available as both a Chrome extension and a Firefox add-on and is a complete overhaul of Adobe Experience Cloud Debugger. Adobe Analytics combines the capabilities o f multiple web analytics tools that have been available from Adobe to date: Reporting and analytics (previously available in SiteCatalyst), Ad hoc analysis (Discover), Report Builder (ReportBuilder — a Microsoft Excel plug-in), and DataWarehouse (Data warehouse —However, Adobe Analytics has a more robust data manipulation and reporting capability, while GA4 provides a dynamic UI and the ability to connect with BQ for advanced analysis. Not just canned reports. We let you pull real-time data to help you create richer, more data-driven ads for your audiences. Get the insights to deliver personalized experiences at scale. We invest heavily in the technologies that make predictive analytics possible, a fact which contributes to our Leader status in the Gartner Magic Quadrant for Digital Marketing Analytics and multiple Forrester Waves. In fact, in the 2017 Forrester Wave for Digital Intelligence Platforms, we earned a perfect score for cross-channel attribution. Customer Journey Analytics lets you control how you connect your online and. Pricing for Adobe Analytics varies depending on the level of support and service you opt for. With in-depth analysis, versatile reporting, and predictive intelligence, you get the insightful foundation you need to build better customer experiences. From attribution and predictive modelling to contribution analysis and propensity scoring, Adobe Analytics is immersed in machine learning and AI. Analytics that give you actionable insights. e. The most important difference between Google Analytics and Adobe Analytics is that Adobe Analytics is an actual web analytics solution, while Google Analytics is only suitable for web reporting. Tags are at the heart of any analytics practice. Google Analytics employs Google Optimize as its dedicated A/B, multivariate testing tool. ”. Connect Adobe Analytics to Google Data Studio & Tableau. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey, with in-depth analysis, versatile reporting, and predictive intelligence. And you have ability to easily curate all of this so anyone in the company can find their own insights, freeing you up to do the deep data. See how Adobe Analytics compares. Adobe Analytics is the best and most in depth platform out there that a company can use. The concept of attribution in Adobe Analytics requires two components: Attribution model: The model describes the distribution of conversions to the hits in a group. Contents: General Exam Information The Analytics Architect Role Exam Domains and Topics Recommended Study Materials Register to Take the Test Sample QuestionsFree Trial. The mobile app is supported on both. S. [4] FedRAMP Tailored applies to Adobe Analytics and Adobe Campaign only. Adobe Analytics is the leading analytics and measurement tool that guides you beyond data to insights you can act on. The most popular GA method uses a set of UTM parameters to identify the campaign source, medium, term, content and campaign (though there is a “utm_id” option similar to how Adobe does it). Analytics that give you actionable insights. 1 day ago · Consumers spent $5. Adobe Analytics boosts marketing ROI by integrating. Adobe Analytics is a powerful tool that has the versatility to be useful to a full spectrum of skill levels, from the average marketer to a statistician. Introducing 21 must-see sessions - the Best of Adobe Summit On. Discover the industry-leading data analysis tool. 21 hours ago · Adobe Analytics reported $5. Device-mode - Analytics. Prerequisites. A cyber threat actor could. By itself, Adobe Analytics is already a super-powerful, industry-leading digital analytics solution. Applcations include Journey Optimizer, Customer Journey Analytics, and Real-Time CDP. This can also be used to increase the number of available props, eVars, and list variables in Adobe Analytics. Type a name for the dashboard. Adobe Analytics is a top tier device in the digital analytics market, which rose at a stunning speed as of late. Take advantage of machine learning and AI to discover deep insights and uncover hidden opportunities. Click Add Dashboard. See Create a solution design document in the Implement user guide. It is pricier compared to its competitors and it is much harder to learn unlike Google Analytics, which would be its free competitor. Click 3 x 2 or 2 x 2 to specify how many reportlets you want on the dashboard page. See technologies overview for explanations on the methodologies used in the surveys. Key features & what it’s good at: . ADOBE ANALYTICS. 0 in web analytics and mobile app analytics. You can use the SDK to import libraries, register extensions, and load the tag configuration. In addition to the add-on package, you need an Adobe Analytics account. 5 percent increase from last year. Small Business. The first admin can then provision users in the organization with other key roles. This content is suitable for administrators, data analysts, marketers, developers, and architects. Acts as customer interface. If the client wants to develop a Business Intelligence (BI) tool or input hit-level Adobe data into a 3rd-party tool. , a full service NYC-based media & analytics consultancy. Adobe Analytics is an industry-leading analytics solution that enables you and your team to become data-driven. 6 billion in online sales during the Thanksgiving holiday on Thursday, marking a 5. A common segment many in the SEO field will use is using a Natural Search segment to filter the data by. Find customer insights to segment and action against, using the strong data collection capabilities of Adobe Analytics, coupled with AI and machine learning. ecommerce by analyzing direct consumer transactions online. This feature is limited to the provisioning of up to a maximum of three endpoints per Report Suite (i. Most of the documentation for this API will be hosted at datanalyst. See how Adobe Analytics compares. To create the scorecard, I begin with the new project creation. Adobe Analytics: A marketing analytics and reporting platform *. Activity Map is an Adobe Analytics application that is designed to rank link activity using visual overlays and provide a dashboard of real-time analytics to monitor audience engagement of your web pages. What is Adobe Analytics? Adobe Analytics provides reporting, visualizations, and analysis of Customer Data that allows Customers to discover actionable insights. Philips uses Adobe Analytics to measure how customers are interacting with their pages, so they can get a complete picture of customer journeys. , only two duplicate endpoints of the original stream of data). Suppose your hypothesis is: “My First-touch channel has more impact on conversion than my last-touch channel. See what Web, Product and Digital Experience Analytics Adobe Analytics users also considered in their purchasing decision. 2023 Holiday Shopping Trends Get insights into seasonal retail trends — as they happen. Create a flow visualization. On-demand Services. ”. Understanding how your customers are acting in a moment is important. With our Cohort Analysis feature, you can analyze a group of people with common characteristics over a specified time period. Black Friday will likely generate $9. S. With Adobe Analytics, you can bring your teams and data out of silos so everyone can get a clearer picture about what’s going on with your advertising. That service controls whether and how data is sent to Adobe Analytics. Apr 17, 2023Welcome to the Adobe Analytics documentation home page. You can also use attribution, AI, and machine learning to get actionable insights and personalized experiences for your customers. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. Be sure to include user-specific details, such as project names and date ranges used. With Analytics for Streaming Media, you. Adobe Analytics is an analytics solution, enables teams and organizations to eventually become data-driven solutions. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey. N/A. Learn more about how Adobe’s business customers use Adobe solutions to personalize and improve the performance of their websites, apps, and marketing messages, and to securely manage digital documents: Data collection in Adobe Experience Cloud;Adobe Analytics is a popular platform designed to report real-time insights and historical data to business owners about how their audiences behave, especially once these shoppers arrive on their websites. Versions. 1.